About Beginning boutique AU

Beginning Boutique was born out of a spare bedroom in our CEO Sarah’s apartment - back in 2008 when online shopping wasn’t even a thing. Sarah’s wish was to create an online community for babes looking to wear the latest trends and experience exceptional customer service at their fingertips. 13 years later, Beginning Boutique is the go-to online destination for weekend-wear; with an ever-growing team of over 80 dedicated staff across three locations, each putting our customer’s style needs first.